A 27-year-old who briefly served as Kris Jenner's personal assistant has gone viral sharing her experiences. Madeline Steitz has since turned her focus to launching her own natural sweetener brand. AdvertisementA 27-year-old vegan baker and entrepreneur went viral last year on TikTok discussing her brief stint as Kris Jenner's personal assistant, saying the job helped her launch her own eponymous sweetener brand. "Kris doesn't do anything that's not strategic when it comes to operating business, and she's an absolute genius." After leaving, Steitz turned her attention to Maddie's Natural Sweeter, which she'd conceptualized in January 2022 and formally launched in October.

---

Persons: Kris Jenner's, Madeline Steitz, Steitz, —, Robbie Page, Jenner, Kylie Cosmetics, Kim Kardashian's Skims, Kendall, Kris doesn't, Abbott Kinney, Louis Cole, Cole, Peter Thiel's, she'd, Kris Organizations: Service, Business, TikTok, Abbott, LinkedIn, Thiel Capital, Jenner Communications Locations: Los Angeles, Cashmere , Washington